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Thanks to the effectiveness of TikTok’s algorithm and For You feeds, building a following on TikTok can be more challenging than other platforms. Technically, TikTok users can enjoy endless scrolling without following a single account.
CLICK HERE TO GET FREE
Luckily, you can still build a major audience and online presence on the platform. Plenty of creators and brands have built communities on TikTok. In fact, we spoke to three social media experts — from Intel, Booking.com, and Verizon — who did just that.
In this blog post, we’re diving into their keys to success, how they’ve grown their audience, strategy tips, and so much more!
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
Why follower growth on TikTok is important
Growing your TikTok followers is the difference between being a one-hit wonder and a multi-platinum-selling artist who can go on sold-out tours.
Sure, you can post a viral video and gain brand awareness. But the attention of those viewers is fleeting, and their awareness is gone by the next swipe up.
Investing in efforts to grow your TikTok followers will pay you off in the long run in the form of:
Reach and brand awareness: Once a user follows you, TikTok will show more of your videos to that user (even on their For You pages). Having more followers will naturally increase your views and brand awareness.
Monetization opportunities: Increasing your follower count can open many doors to monetization. Creators can charge more per post, receive more collaboration and sponsorship offers, and qualify to work with larger brands with larger budgets.
Better chances for virality: Having an engaged community of followers can also increase your chances of going viral on TikTok. If your followers spend time watching, commenting, or sharing your posts, this will signal the TikTok algorithm to show them to more users.
Brand trustworthiness and authority: Vanity metric or not, TikTok users still consider follower count a signal, especially if they’re unfamiliar with your brand. And if you’re running ads or selling products on TikTok, a higher follower count serves as social proof to trust your account.
Gabe Gomez, Verizon’s Social Strategy Lead, shared, “Verizon tracks growth as it signals our content is being well-received and that we’re adding real value to those who are seeing our TikTok content.”
Once you start growing an audience, don’t take your existing followers for granted. They’re your best source of truth about what you should post on TikTok.
How to get followers on TikTok: 21 full-proof ways (with examples)
1. Make follow-worthy content
If you take just one thing away from this article, let it be this: the most effective way to get followers is to make good content.
This directive has resonated as long as TikTok has existed and will continue to ring true no matter how much the platform changes.
So, what makes good content on TikTok? Your videos or posts should be at least one of the following:
Entertaining: Can your content make someone laugh? TikTokers use the app to feel good and pass the time, so make your videos bring a smile to someone’s face.
Educational: TikTokers love learning. Sharing quick tips, tutorials, or little-known facts will make users want to follow you for more.
Inspiring: Show TikTokers something that will make them want to take action. It could be for self-development, or it could be for shopping — inspiration comes from all places!
Once you have the foundation of good content, you can apply the tips below.
Source: @samsungnordics
Duolingo walked so other brands could run entertain us with their own chaotic mascots.
2. Understand TikTok’s algorithm
The first step to getting a follower is getting your content in front of them. To do that, you need to understand and make peace with the almighty TikTok algorithm.
The most critical factors contributing to posts hitting FYPs are user interactions, post information, and device and account settings. The first two are weighted more heavily.
Generally, you should focus on creating good, TikTok-native content that resonates with your audience—more on that below.
For example, this video came up in my FYP. The only way it could be more specific to me is if it were a McLaren-themed handmade Eras Tour outfit instead of Aston Martin.
3. Identify your target audience
When using TikTok for business, it’s crucial to identify your target market. This audience should consist of individuals interested in your industry, engaged with your products or services, or passionate about your work. In other words, users who will want to follow you.
For Booking.com, their target audience is anyone interested in booking travel experiences. So their content includes both widely-appealing travel inspiration and more subtle posts like the below.
Source: @bookingcom
4. Be consistent
Once you’ve identified your target audience, the next step is to choose your niche. Choosing a niche will help you narrow your focus and get to know your audience better.
Gomez notes that if he were starting a TikTok account from scratch today: “I would focus on creating a steady drumbeat of content each week to build relevance and recognition. Organic social growth is a long game, and consistently posting high quality content is key to growth.”
5. Participate in trends
Trends are to TikTok what memes are Twitter and viral audio is to Instagram Reels.
Once a trend starts blowing up, you see it everywhere because every brand and creator wants to share their take on the sound, transition, or format. Users feel compelled to stop and watch to see if it’s as good as the ones they’ve watched before.
verizon tiktok
Source: @verizon
“This video is a prime example of us humanizing the brand and leveraging trending audio to heighten the chances of folks tapping the follow button.” says Gomez.
Once you notice a trend, jump on it as soon as possible. TikTok trends tend to blow up and move on in a matter of weeks or days. Establish a fast approval process as part of your TikTok marketing strategy to avoid being slowed down by corporate approvals.
Psstt: If you have a TikTok Business account, you can only use approved music and sounds. Before creating your content, check if a trending sound is accessible via the library.
CLICK HERE TO GET FREE
Luckily, you can still build a major audience and online presence on the platform. Plenty of creators and brands have built communities on TikTok. In fact, we spoke to three social media experts — from Intel, Booking.com, and Verizon — who did just that.
In this blog post, we’re diving into their keys to success, how they’ve grown their audience, strategy tips, and so much more!
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
Why follower growth on TikTok is important
Growing your TikTok followers is the difference between being a one-hit wonder and a multi-platinum-selling artist who can go on sold-out tours.
Sure, you can post a viral video and gain brand awareness. But the attention of those viewers is fleeting, and their awareness is gone by the next swipe up.
Investing in efforts to grow your TikTok followers will pay you off in the long run in the form of:
Reach and brand awareness: Once a user follows you, TikTok will show more of your videos to that user (even on their For You pages). Having more followers will naturally increase your views and brand awareness.
Monetization opportunities: Increasing your follower count can open many doors to monetization. Creators can charge more per post, receive more collaboration and sponsorship offers, and qualify to work with larger brands with larger budgets.
Better chances for virality: Having an engaged community of followers can also increase your chances of going viral on TikTok. If your followers spend time watching, commenting, or sharing your posts, this will signal the TikTok algorithm to show them to more users.
Brand trustworthiness and authority: Vanity metric or not, TikTok users still consider follower count a signal, especially if they’re unfamiliar with your brand. And if you’re running ads or selling products on TikTok, a higher follower count serves as social proof to trust your account.
Gabe Gomez, Verizon’s Social Strategy Lead, shared, “Verizon tracks growth as it signals our content is being well-received and that we’re adding real value to those who are seeing our TikTok content.”
Once you start growing an audience, don’t take your existing followers for granted. They’re your best source of truth about what you should post on TikTok.
How to get followers on TikTok: 21 full-proof ways (with examples)
1. Make follow-worthy content
If you take just one thing away from this article, let it be this: the most effective way to get followers is to make good content.
This directive has resonated as long as TikTok has existed and will continue to ring true no matter how much the platform changes.
So, what makes good content on TikTok? Your videos or posts should be at least one of the following:
Entertaining: Can your content make someone laugh? TikTokers use the app to feel good and pass the time, so make your videos bring a smile to someone’s face.
Educational: TikTokers love learning. Sharing quick tips, tutorials, or little-known facts will make users want to follow you for more.
Inspiring: Show TikTokers something that will make them want to take action. It could be for self-development, or it could be for shopping — inspiration comes from all places!
Once you have the foundation of good content, you can apply the tips below.
Source: @samsungnordics
Duolingo walked so other brands could run entertain us with their own chaotic mascots.
2. Understand TikTok’s algorithm
The first step to getting a follower is getting your content in front of them. To do that, you need to understand and make peace with the almighty TikTok algorithm.
The most critical factors contributing to posts hitting FYPs are user interactions, post information, and device and account settings. The first two are weighted more heavily.
Generally, you should focus on creating good, TikTok-native content that resonates with your audience—more on that below.
For example, this video came up in my FYP. The only way it could be more specific to me is if it were a McLaren-themed handmade Eras Tour outfit instead of Aston Martin.
3. Identify your target audience
When using TikTok for business, it’s crucial to identify your target market. This audience should consist of individuals interested in your industry, engaged with your products or services, or passionate about your work. In other words, users who will want to follow you.
For Booking.com, their target audience is anyone interested in booking travel experiences. So their content includes both widely-appealing travel inspiration and more subtle posts like the below.
Source: @bookingcom
4. Be consistent
Once you’ve identified your target audience, the next step is to choose your niche. Choosing a niche will help you narrow your focus and get to know your audience better.
Gomez notes that if he were starting a TikTok account from scratch today: “I would focus on creating a steady drumbeat of content each week to build relevance and recognition. Organic social growth is a long game, and consistently posting high quality content is key to growth.”
5. Participate in trends
Trends are to TikTok what memes are Twitter and viral audio is to Instagram Reels.
Once a trend starts blowing up, you see it everywhere because every brand and creator wants to share their take on the sound, transition, or format. Users feel compelled to stop and watch to see if it’s as good as the ones they’ve watched before.
verizon tiktok
Source: @verizon
“This video is a prime example of us humanizing the brand and leveraging trending audio to heighten the chances of folks tapping the follow button.” says Gomez.
Once you notice a trend, jump on it as soon as possible. TikTok trends tend to blow up and move on in a matter of weeks or days. Establish a fast approval process as part of your TikTok marketing strategy to avoid being slowed down by corporate approvals.
Psstt: If you have a TikTok Business account, you can only use approved music and sounds. Before creating your content, check if a trending sound is accessible via the library.
