Generally when we wholesale out it depends on how many they purchase. I have sold normals for as low as 12.50 (they were buying over 50 babies). However with color morphs I generally don't lowered the price that much. The last butter I sold to a petstore was 35.00, again, they buy a lot of animals from us. Generally speaking petstores, especially independent ones pay a lot of money for reptiles if they buy them from other places, i.e. where they get the fish. So 20.00 for normals is still a good deal for them. I'd just set the amount where you are comfortable.